Friday, March 31, 2006

Genuine Response.

I send out many e-mails to different companies and e-mail addresses about my advocacy for captions on their online videos. For the first time, I've received a genuine on below.

Subject: Re: Comment
From:"Movie Trailers" ""
To: ""

Hi Sonny,

You are right we don't have any captioned trailers at present but it is something we want to change.

Our team has been proactive in the past in reaching out to the studios requesting the assets necessary to caption trailers. The studios have yet to deliver the assets we need like timecoded text. All have been interested in offering this ability, but somehow it just doesn't get delivered.

We inquire about their progress from time to time but it appears the process is not one that they know how to incorporate into their workflow. The trailers we receive are not closed captioned but if they were, we would not have a process to open the captioning and make it deliverable for the web.

We do not know if the trailers that they deliver for television are captioned by the studio, or if they have a third party add this to the trailer afterwards. This is why we ask for the dialog in text form.

Access to trailer dialog by the deaf and hearing impaired is something the movie trailers team would like to offer as an open caption option. Not only would this be good for the deaf and hearing impaired, but it would help the young and English language challenged. QuickTime has a process of allowing text to be added to the media and we have previously offered open
captioning on product commercials via the website.

The Movie Trailers Team is committed to trying to offer trailers that are captioned and hope our continued persistence delivers results.

We will not give up and appreciate your email.

-Movie Trailers Team

1 comment:

Bill said...

They should be able to now with the new quicktime version.